The natural and organic foods market was growing by leaps and bounds. But why? And how? And what could a single store or chain do to speed the process? The leading industry publication needed to deliver answers to its readers, and turned to The Decentralized Intelligence Agency for help. 1,400 quantitative surveys later, this magazine published the most comprehensive and insightful snapshot of the natural foods consumer available to-date. The client was thrilled and extended the relationship with the agency, readers hailed the value of the research findings, and new magazine advertisers came calling.
Making News
This community bank was looking for a way to break through the clutter of bank advertising without breaking their own bank. The Decentralized Intelligence Agency conceptualized and implemented the North Country Economic index, a quarterly publication that measures ten economic indicators within five counties, providing the most comprehensive snapshot of the northern Michigan economy available anywhere. This report quickly became front-page news across the company’s service area, establishing the bank as an emerging market leader, and building new business and personal checking accounts.
Picture-Perfect Product Launch
This $110 million telecommunications leader was poised to launch its new flagship product with a traditional $660,000 advertising campaign, hoping to sell eighty of the products per month. Instead, the client engaged The Decentralized Intelligence Agency, which designed and implemented an integrated process that involved customer and prospect research, messaging and design, advertising across multiple media, highly targeted direct mail, public relations, and sales reorganization. As a result, the company has an improved knowledge of their customers, greater awareness through media coverage, a targeted product marketing campaign and new, breakthrough goals of 300 sales per month, all within the original budget.
Deployment of a Genuine Brand
A brand is not an image or a logo or a motto. To The Decentralized Intelligence Agency, a brand is an operational promise to the customer. This is the mantra that drove the new branding campaign at this growing, privately held bank. The new brand, conceptualized in large part by The Decentralized Intelligence Agency, had all the critical ingredients: it was memorable, measurable, and had operational ‘teeth’ both internally and externally. Soon the brand identity was integrated into everything from advertising and public relations to employee awards and management decision-making, across all divisions of the bank. The brand has been a catalyst for improving market share and customer wallet share.
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